Case studies / Social work
VANZO
Less salesy social pages that still connect with the audience, in Chinese and Malay.
The results
- +540%post engagement in 2 months (+540.6% on the Chinese-market page, +13.47% on the Malay-market page)
- +125%click-through rate on the Chinese-market page’s posts (+15% on the Malay-market page)
- +6.21%organic reach on the Chinese-market page
The work
The task
How do you make social pages less salesy, while still connecting with the audience?
People’s growing love of social media is changing not just how they communicate, but how brands do business. Instead of force-feeding hard-sell content, the way forward is to be as native to each platform as possible, with content that entertains and convinces at the same time.
VANZO Malaysia is an air freshener brand that wants to be known in Asia for its quality and its commitment to healthy air. Adstra Miles took on the challenge of making its social pages less salesy while still connecting with its audience.
Our approach
- 1
Built a mix of lifestyle and sales content (such as USP and promotion posts), with a different focus each month to cover VANZO’s range of products.
- 2
Developed content in two languages, plus content written for each language community.
- 3
Explored different formats: reels, carousels, statics, GIFs and short videos.
More social work
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