Case studies / Social work
Ili Pot
Keeping an online-only, pandemic-born food brand growing once diners had every choice again.
The results
- +345%more new Facebook followers in our first quarter than in the quarter before
- +108%organic reach for the quarter
- +123%average post engagement rate versus the previous quarter
- +289%engaged users on Instagram versus the previous period
The work
The task
How do you raise awareness of a new brand and get its target audience interested in it?
Ili Pot Steamboat & Grill Delivery is one of the brands that saw the pandemic as a chance to meet new consumer habits, and it grew quickly as people moved online in 2020.
As COVID-19 became endemic and the market reopened, a brand with no physical store faced a new challenge: keep the momentum and win people over from a sea of food choices, online and offline. We helped Ili Pot keep growing through what we do best: strategy, social media management and media buying.
Our approach
- 1
Ran a mix of created and curated always-on posts relevant to the target market: food reels, set shout-outs, recipe videos and stop motions.
- 2
Gave the brand context with content tied to occasions, such as International Cat Day.
- 3
Joined current trends (such as Little Miss) to stay relevant.
- 4
Ran occasional contests to give the page an extra boost of engagement.
More social work
- Tiles
Guocera
+86.1%average engagement rate per post on FacebookRead the case study - Retail
Marks & Spencer
+134%TikTok followers in 40 days, from 29 postsRead the case study - Air fresheners
VANZO
+540%post engagement in 2 months (+540.6% on the Chinese-market page, +13.47% on the Malay-market page)Read the case study
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