Case studies / Social work
Guocera
Making people care about a low-involvement product like tiles, across four social platforms.
The results
- +86.1%average engagement rate per post on Facebook
- +755followers on the new TikTok page in one month
- 1,037post reads on the new Xiaohongshu page in one month, from 3 organic posts
- +19.9%Instagram profile views in a month
The work
- Sound available. Use the video controls.
The task
How do we raise brand awareness and make potential customers care more about a low-involvement product like tiles?
Our approach
- 1
Built a mix of lifestyle and brand content (such as award posts), with a different focus each month to cover Guocera’s range of products.
- 2
Explored different formats: reels, carousels, statics, GIFs and short videos.
- 3
Gave the brand context by tying content to monthly occasions, such as International Cat Day, linking cats and tiles.
- 4
Made each piece in the format and style that suits its platform best.
More social work
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Marks & Spencer
+134%TikTok followers in 40 days, from 29 postsRead the case study - Air fresheners
VANZO
+540%post engagement in 2 months (+540.6% on the Chinese-market page, +13.47% on the Malay-market page)Read the case study - Food delivery
Ili Pot
+345%more new Facebook followers in our first quarter than in the quarter beforeRead the case study
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