Case studies / Social work
Marks & Spencer
A new TikTok page and a local line that made a British brand feel at home with Malay audiences over Ramadan.
The results
- +134%TikTok followers in 40 days, from 29 posts
- 1.2Mviews on the 29 TikTok videos
- 1.3Mhashtag views for #SegalanyaDiMandS
The work
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The task
How do you grow brand relevance among Malay audiences, and build the follower base of a new TikTok page, during Ramadan?
Our approach
- 1
Created a local line for the well-known British brand: “Segalanya Di Marks and Spencer”.
- 2
Came up with, shot and edited a mix of on-trend, on-brand photo and video content featuring star products.
- 3
Brought Raya touches into the content to put the brand in a local context.
- 4
Made each piece in the format that suits the platform best.
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