Case studies / Social work

Salon du Chocolat

Making a premium chocolate brand look as good as it tastes, and reaching far beyond its followers.

Sector
Premium chocolate
Market
Malaysia
Channels
  • Instagram

The results

  • +18,691%non-followers reached, with profile visits up 80% on the previous period
  • +1,063%engaged users on Instagram versus the previous period
  • +47.2%website taps from people wanting to know more

The work

The task

How do you make the brand look more desirable and delicious?

Our approach

  1. 1

    Ran frequent photo, video and reels shoots for a mix of content that looks appetising to the target audience.

  2. 2

    Used strong visuals to carry the message of a premium chocolate brand.

  3. 3

    Suggested occasions to enjoy Salon du Chocolat, such as making sweet memories with friends on Friendship Day.

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