Case studies / Media work
JobStreet
Lower cost per install for the JobStreet app without losing the quality of the users it brings in.
The results
- −15%cost per job application (CPA)
- −20%cost per install on Apple Search Ads
- −4%cost per app install (CPI)
Beat most of the agreed KPI targets.
The work
1 / 6
The task
How do you keep the cost per install low while keeping the quality of app users high, and re-engage the people who have already downloaded the app?
Our approach
- 1
Optimised towards different in-app events and campaign settings.
- 2
Split the media budget strategically across Google Ads, Meta Ads, LinkedIn, TikTok and Apple Search Ads.
- 3
Ran creative A/B tests.
- 4
Used first-party data to reach and re-engage the most active users.
More media work
- Coffee chain
Bask Bear Coffee
+3.2%absolute lift in ad recall, with 31.2k lifted usersRead the case study - Coffee, e-commerce and cafés
illy Malaysia
~4xROAS held through careful optimisationRead the case study - Florist, e-commerce
February Bloom
6.33xROAS, up from under 1x (0.85x in 2018, 3.39x in 2019, 6.33x in 2020)Read the case study
Want results like JobStreet?
One short form. An instant snapshot of your site and the fixes worth making first, from the team that would run your ads.