Case studies / Media work
Bask Bear Coffee
Reaching a broader but still relevant audience near Bask Bear stores, and lifting brand consideration.
The results
- +3.2%absolute lift in ad recall, with 31.2k lifted users
- −45%TikTok cost per reach compared with past campaigns
- +10.41%app downloads month on month (April 2024), after +2.95% in March
Adstra Miles took over Bask Bear’s media in March 2024.
The work
- Sound available. Use the video controls.
The task
How do we help Bask Bear reach a broader, yet highly relevant, audience and ultimately increase brand consideration?
Our approach
- 1
Targeted by location, reaching people who live near a Bask Bear store instead of targeting broadly, one step closer to bringing them through the door.
- 2
A/B tested ads in English and Bahasa Malaysia, so every audience saw ads that felt relevant and native to them.
- 3
Ran YouTube Brand Lift studies to measure how well the digital campaigns were working.
More media work
- Recruitment app
JobStreet
−15%cost per job application (CPA)Read the case study - Coffee, e-commerce and cafés
illy Malaysia
~4xROAS held through careful optimisationRead the case study - Florist, e-commerce
February Bloom
6.33xROAS, up from under 1x (0.85x in 2018, 3.39x in 2019, 6.33x in 2020)Read the case study
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