Case studies / Media work
illy Malaysia
A full-funnel plan that grew online sales across illy’s own store and the marketplaces, then brought people back to the cafés.
The results
- ~4xROAS held through careful optimisation
- 5+countries: media expanded from Malaysia to Singapore, Australia, Thailand, Hong Kong and more
ROAS figures are actual. We keep our clients’ sales figures private.
The work
- Sound available. Use the video controls.
- Sound available. Use the video controls.
The task
Grow the brand with a full-funnel digital strategy: more sales on the e-commerce website, Lazada and Shopee, and more visits to the cafés.
Our approach
- 1
Built the brand from the top of the funnel, with social boosting and illy’s global brand videos to raise awareness.
- 2
Drove high-volume, quality traffic to illy’s own online store, then focused on purchases of coffee and coffee machines on the website, Lazada and Shopee.
- 3
Kept the plan agile around outside events: during the Movement Control Order (MCO) we promoted the cafés’ delivery service, then switched to driving visits to the cafés once the MCO lifted.
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6.33xROAS, up from under 1x (0.85x in 2018, 3.39x in 2019, 6.33x in 2020)Read the case study
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