Case studies / Media work
February Bloom
Winning in an ultra-competitive online florist market, with sales that pay back the ad spend.
The results
- 6.33xROAS, up from under 1x (0.85x in 2018, 3.39x in 2019, 6.33x in 2020)
- +647%growth in purchases, 2018 to 2025
ROAS figures are actual. We keep our clients’ sales figures private.
The work
The task
Stand out in an ultra-competitive online florist market and drive quality sales from likely buyers, with a full-funnel strategy.
Our approach
- 1
Covered the full funnel with Facebook and Instagram plus Google Search, Shopping and Performance Max, running awareness, consideration and conversion campaigns.
- 2
Reviewed the marketing strategy every quarter to keep the plan relevant.
- 3
Reached the right audiences efficiently with creative but precise targeting.
- 4
Chose the keywords worth competing for and made the most of them with relevant ads.
- 5
Ran continuous creative A/B tests, so the best creative kept improving media efficiency.
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