Case studies / Media work
inDrive
Lower install costs for a ride-hailing app in markets crowded with big, established players.
The results
- −47%cost per install (CPI), through audience, creative and location optimisation
- −56%cost per install (CPA), through audience, creative and location optimisation
The work
1 / 2
The task
How do you keep the cost per install low, and the quality of app users high, when the market (Malaysia, Indonesia and Thailand) is crowded with big and strong players?
Our approach
- 1
Optimised towards different in-app events and campaign settings.
- 2
Allocated media strategically on Meta Ads.
- 3
Ran creative A/B tests.
- 4
Analysed data from the mobile analytics platform to find insights.
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