Case studies / Media work
Anaya Aesthetics
Real sales from Google Ads for an aesthetic clinic, within Google’s strict advertising policies for the category.
The results
- 20xROAS: USD 1,000 in Google Ads returned USD 20,000 in sales
A 20x ROAS means every 1 dollar spent on ads brought back 20 dollars. On top of clicks, the campaigns brought in actual sales.
ROAS figures are actual. We keep our clients’ sales figures private.
The work
The task
How do you rise above the competition and win conversions within the limits of Google’s strict ad policies for aesthetic clinics?
Our approach
- 1
Planned and ran SEO and search ads (SEM) together, to work within Google’s restrictions on medical and drug-related terms for aesthetic clinics.
- 2
Researched keywords to find the relevant terms, then bid on the ones that convert.
- 3
Designed and built a landing page for prospect sign-ups.
- 4
Helped resolve issues with the ads account.
- 5
Revamped the website in line with SEO best practice.
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