The Start of Digital Marketing
As a marketing graduates, I spent considerable amount of time study about it. What intrigued me the most back in time was those marketing campaign my lecturers shared with the class. How Burger King sarcastically terse about McDonald’s burger; how Dove tell woman they are pretty than they think, the list goes on.
While narrow down the big topic Marketing, digital marketing is the rising star in this era. The use of internet, laptop, smartphones and tablets allow digital marketing to be a crucial part in Marketing. From we first open our eyes to before we go to bed, the first and last thing that we check was often our phone. The number of hours human got hooked on with internet are increasing, that’s why almost every brand are establishing their presence online these days.
But the question then is, what do a brand need to start crafting an impactful digital marketing strategy?
Digital marketing consists of a wide range of topics to cover. Let’s break this down to see what is essential to create an impactful digital marketing strategy.
- To be found online
- Social Account, Website, Marketplace Shop, Google My Business Listing
- Tell them about your brand
- Utilize the online presence you have to tell your consumer who you are
- For your social account you will need : Social Media Management
- For your website you will need : UI & UX design, Search Engine Optimization (SEO)
- For your marketplace you will need : Product listing and ads management
- For your Google My Business Listing you will need: Update your business information
- Reach the right people who matter
- Customer can hardly find you without proper push
- For social media, you can use the right hashtag and social media boosting to reach people who are interested with a certain topic
- For website, you can run ads to drive quality website traffic (or even drive sales!)
- For marketplace, there are also ads that you can run within marketplace
- Great content & creatives
- Along with pointers mentioned above, nonetheless, great copywriting and creative designs are also much necessary to crafting an impactful digital marketing plan
There’s so much to cover, but this is the list of things you should looking at for now. In case you don’t know where to start, we are here to help.
Have a chat with us or schedule a meeting with us (we have good coffee in the office) to understand what do you need to bring your business to the next level through digital marketing.
What is Online Media Buying (Ads)?
Ever wonder what are those social post that are so intelligently showing to you while you scrolling through the social media account you browsing? Or those video that you were forced to watch before you play a video on YouTube? Or those search result from Google Search engine that a small word “Ad” there? Or what are those banner that showing on the top, left, right bottom (sometime in between the article, they are basically everywhere)?
The truth is, as the advertising industry continue to evolve, these information are now looking more and more native & relevant, at time, it can hardly be differentiate by users. Making it even more powerful than ever.
Giant tech company like Meta (Facebook) & Google, they providing free services to almost everyone on earth, having a huge talented and highly experienced human resources + technology restlessly improving the user experience for their own platform. They have become an important part of life everyday now to a lot of us. Media buying is where these big guys make money and it is also where us, advertisers and brand owners can find opportunities.
Online media buying is a process that involves with paid marketing efforts. Aim to achieve a certain goals (could be create brand awareness, create brand consideration, to push for online sales and retain customer loyalty) by targeting to the right target audience at the right time, with the most efficient amount of media spent. When media buying process done right, your brand would be able to maximize the amount of brand exposure and revenue at the same time.
“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’”
Adam Audette
Getting traffic to your website or attention of your brand are just the basis of media buy. The real online media buying happen when brand achieve the set objectives that planned beforehand.
In Adstra Miles, the first question we always ask our client is “What is your main objective for online media buying?” By understanding your primary objective to run ads, can help the planner to plan your campaign with the most suitable campaign objective with the right platform. Other important question we often ask is also “Who are your customer?”, “Who do you see as your main competitor?”.
Can anyone run ads? The answer is YES. However, a successful online media buy strategy will require more than the quick button that ask you to boost this 1 post. There are much legwork to be done before we launch even 1 campaign for our client. Many of our client tried running ads themselves, only find themselves spending money without knowing what did they actually paying for.
To understand how to stretch your marketing dollars in the most efficient way, contact us to understand more about it now.
Creative & Social Media Management
How much time do you spend on social media in a day? Based on research, on average, internet users spend 2 hours and 29 minutes on social networks worldwide. This is why other than running ads, in Adstra Miles we are venture into the realm of social media with creative approach.
The main objective for almost all brand out there are making sales. I strongly believe that the key to convert anyone does not comes only with online media buy (ads). Branding is the foundation and essence of any profitable business. What consumer buying is not solely the product or services that a brand providing, rather the feeling and experience that they could get out of that buying process.
Human are social animal, one of our biggest fear is to feel rejection by people. We seek for approval, find similarity with others, connect with people who we felt similar. We wanna feel the sense of belonging and social media is one platform where we can achieve this.
“Social media is not a media. The key is to listen, engage, and build relationships.”
David Alston, author
Often when we build social presence for our client, we are not just building eyes pleasing social post but rather building a tribe, a community where they feel belongs, where users can relate.
Not all social media strategy are the same, for the starter, we would often try to understand the brand personality to craft the most suitable social media plan for our client.
After gather enough understanding of the brand, we will then move on to establish the social playbook that include brand colour, brand tone, brand social personality for each of our client. Some of the brand is more corporate style, some brand likes to make their followers feel like a friend. We spend most of our time doing the due diligent to find close references and create content that might best express and deliver the voice of the brand.
Creating social post that are engaging and build relationship is our top priority. With the help of creative design, turning those social idea into eye catching content is the key to keep attracting most relevant users on each platform. Each social media platform works well in different format. It’s also our job to identify what are the format to publish on which platform will be most suitable for our client.
If you wish to establish strong social presence for your brand, do connect with us and let us share more on how can we turn your goals into action. The time is now, contact us.