How much time do you spend on social media in a day? Based on research, on average, internet users spend 2 hours and 29 minutes on social networks worldwide. This is why other than running ads, in Adstra Miles we are venture into the realm of social media with creative approach.

The main objective for almost all brand out there are making sales. I strongly believe that the key to convert anyone does not comes only with online media buy (ads). Branding is the foundation and essence of any profitable business. What consumer buying is not solely the product or services that a brand providing, rather the feeling and experience that they could get out of that buying process.

Human are social animal, one of our biggest fear is to feel rejection by people. We seek for approval, find similarity with others, connect with people who we felt similar. We wanna feel the sense of belonging and social media is one platform where we can achieve this.

“Social media is not a media. The key is to listen, engage, and build relationships.”

David Alston, author

Often when we build social presence for our client, we are not just building eyes pleasing social post but rather building a tribe, a community where they feel belongs, where users can relate.

Not all social media strategy are the same, for the starter, we would often try to understand the brand personality to craft the most suitable social media plan for our client.

After gather enough understanding of the brand, we will then move on to establish the social playbook that include brand colour, brand tone, brand social personality for each of our client. Some of the brand is more corporate style, some brand likes to make their followers feel like a friend. We spend most of our time doing the due diligent to find close references and create content that might best express and deliver the voice of the brand.

Creating social post that are engaging and build relationship is our top priority. With the help of creative design, turning those social idea into eye catching content is the key to keep attracting most relevant users on each platform. Each social media platform works well in different format. It’s also our job to identify what are the format to publish on which platform will be most suitable for our client.

If you wish to establish strong social presence for your brand, do connect with us and let us share more on how can we turn your goals into action. The time is now, contact us.