illy Coffee – CEDRO SDN. BHD.
Started locally, growing internationally with illy Coffee. illy is a well known premium coffee brand from Italy. With their first attempt to grow digitally in Malaysia, the local distributor Cedro appointed Adstra Miles as their digital marketing agency since 2018 until today.
Here in Adstra Miles, we are growing the brand with full funnel digital strategy, from increasing e-commerce website, Lazada & Shopee sales to driving in-store traffic.
Our Approach
- Brand building from top funnel media buy to increase brand awareness with social boosting and global brand videos
- Driving high volume quality website traffic to the owned ecommerce store, then focus on purchases for coffee products and coffee machine through website and online shopping platform (Lazada and Shopee)
- We applied agile and well rounded media strategy & optimisations according to external factor such as MCO earlier in the year, by helping the cafe business to promote their online delivery business and adjust the approach to driving traffic to in-store cafe once MCO is lifted
The Results
- Helped grow illy’s yearly revenue by more than 13 times in 1+ year time
- Maintained cost efficiency with positive and healthy return-on-ad-spend (ROAS) at around 4x through diligent optimizations
- Expanding the media buy coverage of countries from Malaysia to Singapore, Australia, Thailand, Hong Kong and more
Interesting enough, illy have always been my favourite coffee brand when I was a young fellow. I still remember how I used to stand in front of the shelf thinking one day I will finally bring them home. Today, me and my team working together with the brand restlessly everyday. Continue to improve our campaigns, ad creative, strategies everyday, every month with data driven approach.
In Adstra Miles, we believe do what you love, love what you do will eventually lead us to where we wanna be. We turn passions into good work.
Contact us today. Your brand could be our the next great project!
